Product Management | Design Thinking
There are two acronyms that are very critical for the website’s SEO and Google uses them in order to rank the websites. These two acronyms are YMYL and EAT. EAT metric is used by Google for judging a page’s quality. But, in order to understand this page quality metric in a better way, you must … Read more
This is the 7th Expert Speaks interview and 3rd women interview in a row. If you are visiting my blog for the first time, let me take this opportunity to introduce you to #ExpertSpeaks. I started this section to interview people and share their journeys. The goal is to share journeys of as many industry … Read more
ORM (Online Reputation Management) is one of the most exciting and critical aspects of digital marketing. You would remember the phrase “Log kya kahenge?” (What will people say?). Earlier people used to speak about things when they meet or over phone calls. Technology has enabled people to speak up whenever they want, whatever they feel … Read more
India is seeing a good rise in the number of people using mobile phones & the internet. After the demonetization, many Fintech companies have evolved in India. UPI apps like Google Pay, PayTm are widely used. New-age India likes instant services at a few clicks. There are many companies that came up with instant personal … Read more
Even in the age of WhatsApp, we get a lot of SMSes every day. If I open my phone at this moment, there would be hundreds of promotional SMS, SMS related to transactions and even a couple of personal SMS. It becomes very difficult to search an important SMS amidst the ocean of all categories … Read more
You would be thinking about what is “Sonali – The Endless River”, why have I not written her surname and the used phrase “the endless river”. Just be patient. You will get the answer soon. Today, I got this amazing opportunity to interview one of the most inspirational and hardworking person, Sonali Dutta. Who is … Read more
Recently, WhatsApp Business rolled out the Catalogue feature in India. WhatsApp Business is a variant of the WhatsApp app for business owners. It is a free app. Many businesses are already using WhatsApp Business for interacting effectively with their customers. It allows auto-replies, quick-replies, greeting messages, etc. With the Catalogue feature being rolled out, it … Read more
When I was pursuing my graduation, I came in contact with Sorav Jain. He is damn humble and an excellent digital marketer. I was struggling to learn digital marketing and I asked him what should I do. He recommended me that start a blog, write content and use my blog as my digital marketing playground. … Read more
Have you ever searched for something on Google and have been disappointed by the search results? If yes, then you will not be disappointed henceforth. If no, then your chances of getting disappointed have been drastically reduced. And, this is because of the Google BERT Update. On 25th October 2019, Google rolled out it’s new … Read more
Google Optimize is a website experience testing & experimentation tool (Split testing tool) from Google. In this era of hyper personalization, the consumer behavior have drastically changed. Every individual has his own preferences and tastes. The web page or the landing page must ensure that it is as per the individual’s interests. Google Optimize allows … Read more