Product Management | Design Thinking
Google Search is used heavily in our day-to-day lives. Search is a savior. It has helped people finding out the right information at the right time with just a few clicks. The Google Assistant doesn’t even require you to type the search phrase (or the keywords). You speak the query and Google shows up all … Read more
You would be hearing a lot about Google Analytics 4 or GA4. There is a lot of buzz around it. Many marketers are worried about this change while many of them have already started learning it and transitioning to it. But what exactly is Google Analytics 4? Is it something different from Universal Analytics? Is … Read more
The AARRR framework is a popular metric-driven model for analyzing and improving the performance of a business. It was created by Dave McClure, an entrepreneur, and investor, and it is widely used by product managers, marketers, and startup founders to measure and optimize customer acquisition, retention, and revenue. The AARRR framework is made up of … Read more
Blogs and Vlogs are two popular forms of online content creation that have been gaining popularity in recent years. Both are great ways to share information, express ideas, and connect with an audience, but they have their own unique characteristics and benefits. Understanding the difference between a blog and a vlog can help individuals and … Read more
BCG Matrix – This term sounded like something too complex until the professor taught this to us during a marketing lecture in my MBA days. Well, did I understand it entirely after that lecture? No 🙂 It takes time if you’re completely new to this. BCG Matrix is a concept that is usually taught in … Read more
You would be seeing a lot of personal brand-building coaches or mentors on social media these days. A lot of personal branding courses and mentorship programs are being sold rigorously in today’s age of the internet. But, do you think that you need a coach or a course to build a personal brand on LinkedIn? … Read more
After interviewing several marketing experts, today I have a special expert Saurabh Bajaj from Britannia Industries. Having grown up using Britannia’s products, I feel fortunate to interview a person heading Britannia’s dairy portfolio. Before beginning the expert speaks interview with Saurabh Bajaj, let me introduce him for you all. Who is Saurabh Bajaj? Saurabh Bajaj … Read more
I started learning Power BI recently. While going through videos on YouTube, almost every person said one thing “You can connect Power BI to a wide range of data sources”. But most of them connected it with some Excel sheet to give a hands-on of the powerful business intelligence tool – POWER BI. I also … Read more
“FREE” is the keyword that would have attracted and brought a lot of you here. While a lot of you would have visited this blog after reading “Learn Digital Marketing” in the title. In either case, you won’t be disappointed if you genuinely follow what you are going to read below. But before even thinking … Read more
CRM is a word widely used in the field of sales & marketing. CRM helps you boost your sales. As per Salesforce, CRM applications can help increase sales by up to 29%, sales productivity by up to 34%, and sales forecast accuracy by 42%. But what exactly is a CRM? In this article, we will … Read more