Product Management | Design Thinking
Digital marketing is all around & everyone wants to do it. Students want to learn it, professionals want to switch to digital marketing, trainers want to teach it & brands want to leverage it and get the most out of it. In a country like India, the growth in digital marketing is quite obvious too. … Read more
When I discovered Sooraj’s profile on LinkedIn, there were 2 key things that grabbed my attention – his education in Finance and successful career in Marketing & the other one is “Lenovo” because I use Lenovo’s laptop. He was marketing manager at Lenovo then. I thought that I will talk with him and I pinged … Read more
Are you putting enough Instagram stories? Or are you struggling with it? I know many individuals/businesses who post awesome content on their Instagram Page but do not leverage stories. Instagram Stories cannot be ignored. They can act a key catalyst for you Instagram growth. As per a Hootsuite’s report, more than 1 billion people use … Read more
Till now, I have interviewed marketing experts who have worked in various domains like banking, insurance, retail, etc. Today for the first time in the Expert Speaks interview series, we have someone very senior from the Aviation industry – Mehar Sridhar, AVP – eCommerce & Digital Marketing at Jazeera Airways. Let me give you a … Read more
The AIDA model is one of the most common and widely used marketing models. AIDA is an acronym for Attention, Interest, Desire and Action. It is a model that illustrates what a customer goes through in the process of purchasing a product or subscribing to a service. Customer journey the sum of all the steps … Read more
Digital Marketing is one of the buzzwords not only in the community of students but also young professionals. Everyone wants to know about it and everyone is eager to reap its benefits. With the increasing demand for digital marketing, you would be observing a lot of advertisements about digital marketing courses these days. There are … Read more
When I first started conducting Expert Speaks Interviews, I had a few names from the industry in my mind. One of them was Amit Panchal. At that moment, I just knew that he is a fantastic digital marketing consultant from Gujarat. We were connected on several social media platforms. Due to some or the other … Read more
If you are using or if have ever used Google Analytics, you would have seen this word “Direct Traffic” in the dashboard along with Organic, Referral and other types of traffic. The name “Direct Traffic” is quite simple but this is a type of traffic which ain’t as simple as its name. In this article, … Read more
A lot of people are living the laptop lifestyle in this digital age. They can control all their work using a laptop from anywhere in the world. And with the evolution of mobile phones and mobile apps, the laptop lifestyle will now become a mobile lifestyle. Mobile Apps are widely used by everyone and digital … Read more
“Organic” – You would be hearing about this word a lot these days. Organic farming, organic food, organic, organic acquisition, organic traffic, etc. But what is the literal meaning of this word “organic”? It means NATURAL. Something which is not artificial. That’s organic. And one such metric in digital world is organic traffic. You already … Read more