Google Analytics Archives

What is Google Analytics 4? – The Ultimate Guide

July 13, 2023 by Jainish Shah

You would be hearing a lot about Google Analytics 4 or GA4. There is a lot of buzz around it. Many marketers are worried about this change while many of them have already started learning it and transitioning to it. But what exactly is Google Analytics 4? Is it something different from Universal Analytics? Is … Read more

How to fetch Google Analytics data into Power BI?

July 13, 2023April 17, 2021 by Jainish Shah

I started learning Power BI recently. While going through videos on YouTube, almost every person said one thing “You can connect Power BI to a wide range of data sources”. But most of them connected it with some Excel sheet to give a hands-on of the powerful business intelligence tool – POWER BI. I also … Read more