Product Management | Design Thinking
There are two acronyms that are very critical for the website’s SEO and Google uses them in order to rank the websites. These two acronyms are YMYL and EAT. EAT metric is used by Google for judging a page’s quality. But, in order to understand this page quality metric in a better way, you must … Read more
This is the 7th Expert Speaks interview and 3rd women interview in a row. If you are visiting my blog for the first time, let me take this opportunity to introduce you to #ExpertSpeaks. I started this section to interview people and share their journeys. The goal is to share journeys of as many industry … Read more
ORM (Online Reputation Management) is one of the most exciting and critical aspects of digital marketing. You would remember the phrase “Log kya kahenge?” (What will people say?). Earlier people used to speak about things when they meet or over phone calls. Technology has enabled people to speak up whenever they want, whatever they feel … Read more
Recently, WhatsApp Business rolled out the Catalogue feature in India. WhatsApp Business is a variant of the WhatsApp app for business owners. It is a free app. Many businesses are already using WhatsApp Business for interacting effectively with their customers. It allows auto-replies, quick-replies, greeting messages, etc. With the Catalogue feature being rolled out, it … Read more
When I was pursuing my graduation, I came in contact with Sorav Jain. He is damn humble and an excellent digital marketer. I was struggling to learn digital marketing and I asked him what should I do. He recommended me that start a blog, write content and use my blog as my digital marketing playground. … Read more
Have you ever searched for something on Google and have been disappointed by the search results? If yes, then you will not be disappointed henceforth. If no, then your chances of getting disappointed have been drastically reduced. And, this is because of the Google BERT Update. On 25th October 2019, Google rolled out it’s new … Read more
Google Optimize is a website experience testing & experimentation tool (Split testing tool) from Google. In this era of hyper personalization, the consumer behavior have drastically changed. Every individual has his own preferences and tastes. The web page or the landing page must ensure that it is as per the individual’s interests. Google Optimize allows … Read more
In a country like India, the number of internet users are increasing day by day. Initiatives like Digital India, availability of smartphones at affordable prices (Xiaomi Revolution) and JIO have acted as a catalyst for the increase in smartphone and internet users in India. With the increase in internet usage, the demand for digital marketing … Read more
My first #ExpertSpeaks interview was with a SEO Expert. He shared his experience and key tips to excel in SEO. But, how do we measure the success? Digital Analytics come into picture for this task. Today, I have with me Mr. Himanshu Sharma (Digital Analytics Expert). In this interview with Himanshu Sharma, let us understand … Read more
It gives me immense pleasure, to begin with, this new section #ExpertSpeaks on my blog. This is the first expert interview and in the coming days, many experts from the digital marketing industry will be sharing their valuable experiences. In the very first interview, I have Sourabh Rana – a devotee, a friend, a mentor, … Read more