Product Management | Design Thinking
Recently, WhatsApp Business rolled out the Catalogue feature in India. WhatsApp Business is a variant of the WhatsApp app for business owners. It is a free app. Many businesses are already using WhatsApp Business for interacting effectively with their customers. It allows auto-replies, quick-replies, greeting messages, etc. With the Catalogue feature being rolled out, it … Read more
Have you ever searched for something on Google and have been disappointed by the search results? If yes, then you will not be disappointed henceforth. If no, then your chances of getting disappointed have been drastically reduced. And, this is because of the Google BERT Update. On 25th October 2019, Google rolled out it’s new … Read more
Google Optimize is a website experience testing & experimentation tool (Split testing tool) from Google. In this era of hyper personalization, the consumer behavior have drastically changed. Every individual has his own preferences and tastes. The web page or the landing page must ensure that it is as per the individual’s interests. Google Optimize allows … Read more
After interviewing Sourabh Rana and Himanshu Sharma, I got this wonderful opportunity to interview Malhar Barai. In this interview, let us understand more about his journey and learn from his words. Who is Malhar Barai? Malhar Barai is the Head of Marketing for APAC & India at Tech Mahindra. He has more than 17 years … Read more
In a country like India, the number of internet users are increasing day by day. Initiatives like Digital India, availability of smartphones at affordable prices (Xiaomi Revolution) and JIO have acted as a catalyst for the increase in smartphone and internet users in India. With the increase in internet usage, the demand for digital marketing … Read more
My first #ExpertSpeaks interview was with a SEO Expert. He shared his experience and key tips to excel in SEO. But, how do we measure the success? Digital Analytics come into picture for this task. Today, I have with me Mr. Himanshu Sharma (Digital Analytics Expert). In this interview with Himanshu Sharma, let us understand … Read more
It gives me immense pleasure, to begin with, this new section #ExpertSpeaks on my blog. This is the first expert interview and in the coming days, many experts from the digital marketing industry will be sharing their valuable experiences. In the very first interview, I have Sourabh Rana – a devotee, a friend, a mentor, … Read more
LinkedIn is a social media platform for professionals. Both professionals and companies have presence on LinkedIn. Professionals have a LinkedIn account and companies have a LinkedIn Page. If you are a professional and if you do not have a LinkedIn profile, then create it today itself. Refer “8 ways to make your LinkedIn profile All-Star” … Read more
One of the most crucial strategies in marketing is the “Marketing Mix”. The 4 Ps of the marketing mix are used widely & no marketing campaign can succeed without actually considering the 4 Ps – Product, Price, Place, Promotion. But in this digital era, digital marketing has become normal marketing. So, are the 4 Ps … Read more
Before understanding what exactly keywords are, let us first understand how you search on the internet. When you want to search for anything on the internet, what do you do?1. Simply type your query in the search box2. Get relevant websites about your query (Search Engine Results)3. Click on a website (result) and4. You are … Read more