A lot of people are living the laptop lifestyle in this digital age. They can control all their work using a laptop from anywhere in the world. And with the evolution of mobile phones and mobile apps, the laptop lifestyle will now become a mobile lifestyle.
Mobile Apps are widely used by everyone and digital marketing experts use them to work on the go.
One doesn’t even need a laptop to handle digital marketing and a lot of activities can be done using digital marketing apps.
There are a lot of apps that can help in marketing activities in just a few clicks from a mobile phone.
This article provides you with a list of 40+ digital marketing apps that can help you. The list consists of both paid and free digital marketing apps.
Note: This list is in no particular order
List of the top 21+ digital marketing apps
1. Hootsuite
Hootsuite is a social media marketing app that helps in managing and maintaining social media activities like creating posts, scheduling posts, engaging with the audience, etc. It not only allows you to post and monitor social media sites but also measures the performance with the help of analytics.
Hootsuite has both free and paid plans available. The free plan allows you to add up to 3 Social Profiles, 30 Scheduled Messages and 1 User.
Hootsuite app is available on Android and iOS
2. Buffer
Buffer is also a social media tool similar to Hootsuite. It allows you to manage and publish your social media content in one place. Buffer is more than a scheduling tool. It has great features like Instagram Stories Planner, Hashtag Planner, Custom Reports, etc.
You can avail the free 14 days trial and post that you can downgrade to their free basic plan that allows you to add up to 3 social accounts, 10 Scheduled Posts and 1 User.
Buffer app is available on Android and iOS
3. Facebook Business Suite (formerly Pages Manager App)
Managing your Facebook pages is much more easier and convenient using the Facebook Business Suite app. It helps in creating and managing Facebook Pages from mobile phones. The user-friendly interface of the app allows publishing images and videos, scheduling posts, getting notifications and much more.
The app is completely free. It is one of the most useful digital marketing apps for marketers.
Facebook business suite app is available on Android and iOS
4. Facebook Ads Manager
Running Ads on Facebook is no more a difficult task. You can do it using your mobile phone. Ads Manager allows you to manage ads on the go from anywhere and anytime.
You can create new ads, manage existing campaigns, check your ads performance and much more using Facebook Ads Manager App.
Facebook Ads Manager app is available on Android and iOS
5. Canva
Canva is an amazing app that allows you to create social media graphics in a very easy and convenient manner. It has a lot of templates for various social media platforms & you can simply customize by dragging the elements.
You can directly integrate Canva to your social media and share the graphic to your social media page using your phone. Canva is one of the best digital marketing apps that I use on a regular basis and I highly recommend you to try and explore it.
Try Canva Pro for FREE
Canva app is available on Android and iOS
6. InShot
InShot is a video and photo editing app with a lot of features.
The app easily allows you to trim videos, merge them, add text to them and much more. It also allows us to easily edit images.
InShot app is available on Android and iOS
7. Google Analytics
Measuring website traffic is extremely important in digital marketing. Google Analytics is one of the best free tools for analyzing website traffic.
The Google Analytics app is free and easy to use.
Google Analytics app is available on Android and iOS
8. Trello
Trello is a collaboration app that helps you to manage projects by allowing you to create boards, lists, assigning tasks to team members and much more.
The basic features of Trello are available for free. They also offer paid versions – Business Class and Enterprise.
Trello app is available on Android and iOS
9. Bitly
No one likes big complex links. Bitly allows you to shorten and optimize links. It also helps you in measuring the analytics for the link.
It is a very easy to use and free app.
Bitly app is available on Android and iOS
10. Plagiarism Checker
When dealing with a lot of content, it becomes essential to check plagiarism. Plagiarism is harmful to your website and social media, and the best way to avoid it is by checking the content for plagiarism before publishing it.
This can be done using the Plagiarism Checker app. It is a free app that check duplicate content. You can check plagiarism in .doc, .pdf, .txt and .docs files by directly uploading them in this app. Also, you can copy-paste the content to be checked in this app and find out plagiarism.
Plagiarism Checker app is available on Android and iOS
11. Evernote
Evernote is a popular app to organize notes and to-do lists. It’s a user-friendly, fast-working, and visually pleasing application.
Evernote app is available on Android and iOS
12. Grammarly
Grammar plays an important role in this digital world. Not everyone is a champion in English.
Grammarly helps you in correcting your grammar, spelling and punctuation mistakes. The app is free and easy to use.
Grammarly app is available on Android and iOS
13. WordPress
WordPress app helps you in managing and building your websites using a mobile phone. You no more need a laptop or PC to publish your content to your WordPress site. You can easily do it using the WordPress app.
You can also see the stats and comments using the app. Though I would always recommend publishing your blog posts using a PC/laptop, in case you don’t have access to them you can definitely take the help of this free app.
WordPress app is available on Android and iOS
14. MailChimp
MailChimp is an email marketing and marketing automation platform. The MailChimp app allows you to create email campaigns, build a landing page, track and understand the performance of your campaigns and much more.
MailChimp is available in both free and paid variants. You can select the plan as per your requirements.
MailChimp app is available on Android and iOS
15. Asana
Asana is a tool similar to Trello. Asana allows you to manage your projects in a collaborative manner. Just like Trello, using Asana also you can create boards, lists, assign deadlines to tasks, assign tasks to people and much more.
The basic version is available for FREE.
Asana app is available on Android and iOS
16. Slack
As per Slack, Slack is a channel-based messaging platform. It is widely used by companies as it helps in bifurcating conversations like a pro.
It is available on all the platforms and has a lot of integrations with other platforms ensuring a seamless experience. It is available in both paid and free variants.
Slack app is available on Android and iOS
17. Instaspacer
Instaspacer is an app that allows you to write captions for Instagram with a lot of white space. This is a simple and free app.
All you need to do is install it, open it and type your caption in the textbox provided. You can leave as many blank lines as you wish. Once you are done, just copy and paste on Instagram. The caption will look the way you typed with all the line breaks and blank space.
Instaspacer app is available on Android and iOS
18. in Tags
If you struggle to find hashtags for your Instagram, this is a free app that can help you with that. The app helps you in finding a lot of popular hashtags that you can use in your posts. There are several categories like food, animals, nature, family, fashion, etc for which you will find a set of popular hashtags already compiled for you.
You can also find out hashtags of your choice, mix and match and create a list of the hashtags that you would like to use. And then just copy-paste it.
in Tags app is available on Android
19. WhatsApp Business
WhatsApp Business is an app similar to WhatsApp with added features for business owners. It allows businesses to interact effectively with their customers.
The app allows sending greeting messages, auto-replies, quick-replies and even Catalog to the customers. It is easy and free for use. The customers can get business details like your website, email, catalog, address, etc in the app itself if you are using this app.
WhatsApp Business app is available on Android and iOS
You might like to read – How to use the Catalogue feature of WhatsApp Business?
20. Google Docs
Well, how can I forget to mention the Google apps that make life easier and better? You don’t need to search for a cyber cafe if you have to edit some important documents and if you don’t have your laptop with you
Google Docs app allows you to create, edit, share and collaborate on documents from your mobile phone. It is available for free.
Google Docs app is available on Android and iOS
21. Google Slides
Just like Google Docs allows you to work with documents on the go, Google Slides allows you to work with presentations on the go.
You can create new presentations, edit existing slides, rearrange slides, present directly from your mobile phone, collaborate with team members while working on the same slides and can do much more using the Google Slides mobile app. It is free to use.
Google Slides app is available on Android and iOS
22. Google Sheets
Google Sheets is like your Excel on the go. You can create sheets, format cells, insert formulas, enter data, sort data and do much more from your mobile phone with the help of Google Sheets mobile app.
It is free and easy to use. With Google Sheets too, you can collaborate with others on spreadsheets.
Google Sheets app is available on Android and iOS
With Google Sheets, Slides and Docs you can also work offline any time. It means you are not also dependent on the internet. You can download the docs, slides of sheets offline, work on them and when you have the internet, your work will be synced to Google Drive automatically.
23. HubSpot
HubSpot is a powerful CRM that lets you manage your contacts, email campaigns, capture leads, automate tasks and much more.
The HubSpot app allows you to do things on the go and is a must-try if you are using HubSpot. If you are not yet using HubSpot, you can begin using it for free and upgrade as you grow.
HubSpot app is available on Android and iOS
24. Google Ads
If you are a person who has to run or keep tracks of Google Ads, then you can get to view and monitor your ad campaigns using this app.
It is free to use and allows you to create/edit ads, track the analytics, get real time notifications and much more on your smartphone while you are on the go.
Google Ads app is available on Android and iOS
Conslusion
I hope this list was helpful. Though a few of the apps mentioned in the list are not just related to digital marketing, even other professionals use them but all the apps mentioned in this list helps marketers in their day to day lives.
I compiled this list with the digital marketing apps that are most widely used and are really helpful for digital marketers. If you know any other such app then please feel free to comment below.
I would also like to know about your experiences with these apps and other apps that you use on a daily basis. Feel free to use either the comments section or drop a DM on my LinkedIn or Instagram.
Always happy to connect, learn and help 🙂
I will keep updating this list as and when I discover more useful apps. So do not forget to bookmark this article for further references.
Thank you for reading!