Product Management | Design Thinking
Till now, I have interviewed marketing experts who have worked in various domains like banking, insurance, retail, etc. Today for the first time in the Expert Speaks interview series, we have someone very senior from the Aviation industry – Mehar Sridhar, AVP – eCommerce & Digital Marketing at Jazeera Airways. Let me give you a … Read more
The AIDA model is one of the most common and widely used marketing models. AIDA is an acronym for Attention, Interest, Desire and Action. It is a model that illustrates what a customer goes through in the process of purchasing a product or subscribing to a service. Customer journey the sum of all the steps … Read more
Digital Marketing is one of the buzzwords not only in the community of students but also young professionals. Everyone wants to know about it and everyone is eager to reap its benefits. With the increasing demand for digital marketing, you would be observing a lot of advertisements about digital marketing courses these days. There are … Read more
When I first started conducting Expert Speaks Interviews, I had a few names from the industry in my mind. One of them was Amit Panchal. At that moment, I just knew that he is a fantastic digital marketing consultant from Gujarat. We were connected on several social media platforms. Due to some or the other … Read more
If you are using or if have ever used Google Analytics, you would have seen this word “Direct Traffic” in the dashboard along with Organic, Referral and other types of traffic. The name “Direct Traffic” is quite simple but this is a type of traffic which ain’t as simple as its name. In this article, … Read more
A lot of people are living the laptop lifestyle in this digital age. They can control all their work using a laptop from anywhere in the world. And with the evolution of mobile phones and mobile apps, the laptop lifestyle will now become a mobile lifestyle. Mobile Apps are widely used by everyone and digital … Read more
“Organic” – You would be hearing about this word a lot these days. Organic farming, organic food, organic, organic acquisition, organic traffic, etc. But what is the literal meaning of this word “organic”? It means NATURAL. Something which is not artificial. That’s organic. And one such metric in digital world is organic traffic. You already … Read more
We live in a highly digital world today & data plays a critical role in this digital world. If a marketer is able to understand the data well, the marketing campaign would be much more targeted & fetch great results. Hence, it becomes important to understand the various types of data: First Party Data Second … Read more
Spam Comments are irritating. Recently I started getting them. But fortunately today (when I am writing this), I fixed it. In this article, I am going to share with you about how I discovered spam comments on my website, about the Akismet Anti-Spam WordPress Plugin that can be used to fight with such spam comments … Read more
After interviewing 15+ Experts from the marketing world, today we have with us the person who is living a digital nomad lifestyle – Jitendra Vaswani. He is very well-known in the digital marketing community. But then too for the readers who don’t know about him, let me introduce this rockstar digital marketer. Who is Jitendra … Read more