Product Management | Design Thinking
Jainish Shah 
The Scrum Artifacts are essential elements that provide transparency and help teams track progress toward delivering a product. They serve as key sources of information for the Scrum Team, which includes the Product Owner, Developers, and Scrum Master, as well as for stakeholders. By looking at these Scrum artifacts, everyone can clearly understand: Unlike static … Read more
In today’s digital world, it’s common to hear the term API. But what does it really mean? If you’re a Business Analyst (BA), Product Manager (PM), or Product Owner (PO), understanding APIs can give you a significant advantage in making informed decisions and driving digital product development. APIs (Application Programming Interfaces) are crucial for building … Read more
Ever encountered a situation where your development team built exactly what they understood, but it wasn’t quite what the stakeholders envisioned? Enter acceptance criteria — the unsung heroes of agile development that bridge the gap between business needs and technical implementation. What Are Acceptance Criteria? Acceptance criteria are a set of conditions that a software … Read more
The term “user story” is widely used in product development, particularly among teams that follow agile methodologies. It represents a fundamental concept in agile practices, emphasizing user-centric narratives to convey requirements. The adoption of user stories has become a hallmark of agile development, fostering effective communication, collaboration, and responsiveness to evolving product needs. What is … Read more
In the ever-changing landscape of product development, understanding the concept of the Minimum Viable Product (MVP) is paramount. This blog post will take you on a journey through the world of MVP, its significance in product management, and why product owners should pay close attention to this approach. The MVP Concept MVP, or Minimum Viable … Read more
Google Search is used heavily in our day-to-day lives. Search is a savior. It has helped people finding out the right information at the right time with just a few clicks. The Google Assistant doesn’t even require you to type the search phrase (or the keywords). You speak the query and Google shows up all … Read more
You would be hearing a lot about Google Analytics 4 or GA4. There is a lot of buzz around it. Many marketers are worried about this change while many of them have already started learning it and transitioning to it. But what exactly is Google Analytics 4? Is it something different from Universal Analytics? Is … Read more
The AARRR framework is a popular metric-driven model for analyzing and improving the performance of a business. It was created by Dave McClure, an entrepreneur, and investor, and it is widely used by product managers, marketers, and startup founders to measure and optimize customer acquisition, retention, and revenue. The AARRR framework is made up of … Read more
Product management is very vast! The product manager role is a blend of several other functions and one has to be a multi-tasker to excel in product management. A product management enthusiast or professional should keep himself updated with the latest trends. He should be aware of the key product management concepts and use them … Read more
Product management and user experience (UX) design are two essential and closely related areas of product development. Product managers are responsible for defining and delivering a product, while UX designers focus on creating an intuitive and satisfying user experience. Together, they work to research and understand user needs, define product requirements, and collaborate on the … Read more