Google Optimize is a website experience testing & experimentation tool (Split testing tool) from Google. In this era of hyper personalization, the consumer behavior have drastically changed. Every individual has his own preferences and tastes. The web page or the landing page must ensure that it is as per the individual’s interests.
Google Optimize allows to test hypothesis for site changes without going through development cycles. It is a great tool to enhance the customer journeys by providing them persistent experiences & data-driven testing. Google Optimize is one of the most amazing digital marketing tool.
Google Optimize allows you to split test your website for free. Split testing is displaying 2 versions of the website to people and analyze which version is getting better results.
Demystifying Split Testing to demystify the need of Google Optimize
Experience plays a key role today and delivering optimal experience helps in retaining the customer. Suppose, there is a e-commerce platform for shoes. The platform sells various types of shoes. The company wants to experiment how will the users react if the home page (Version A) is modified a bit. The e-commerce platform creates another version (Version B) of the same page and randomly both the versions are catered to the users. Then, on the basis of conversions, the company is able to analyze which version performed well.
This process of having two or more variants of the same web page and testing them is know as A/B testing (Split Testing or Bucket Testing). Similarly, there is multivariate testing.
Multivariate testing is similar to A/B testing. In multivariate testing, several variations are made on the same page. The elements of the same page are rearranged to form several variants and the most effective one is found.
Such split or multivariate testing is expensive and experimenting requires a lot of efforts.
Google Optimize is a tool which is free and makes this process of experimenting with the various variants of the web page easy and convenient. It is used for conversion rate optimization.
Features of Optimize
- Personalized Advertising
- Optimize is Free (Optimize 360 is Paid)
- Integration with Google Analytics
- Test & build for mobile
- A/B Testing
- Multivariate testing (MVT) up to 16 combinations
- Geo Targeting
- Basic URL Targeting
- User behavior and technology targeting
- Technical Targeting
- Up to 5 simultaneous experiments
Go to https://optimize.google.com/optimize/home/
Sign in with your Google Account. (If you don’t have a Google Account, create one)
Well Done Jainish ..Nice Read
Thank you 🙂