After interviewing several SEO Experts in this Expert Speaks Interview series, today we have with us Devang Manseta, Group Head – SEO at Puretech Digital.
Who is Devang Manseta?
Devang Manseta is an SEO Expert with more than 7 years of experience in this industry and is currently heading SEO at digital marketing agency Puretech Digital. Devang has worked in 50+ projects across various domains.
He completed his Electronics Engineering from K. J. Somaiya College of Engineering in 2012 and was placed in SMG Convonix. Later, he switched to Puretech.
Devang Manseta’s expertise revolves around organic search marketing planning and execution, SEO Pitch Presentation, Keyword Research, Google Analytics and much more.
Let us begin the interview.
Interview with Young SEO Expert Devang Manseta
#1. Devang, you started your career by working at SMG Convonix. Tell us something about your role at Convonix.
Right, I started my career with Convonix and got to learn about SEO and Digital Marketing from scratch.
Initially, I got extensive training which introduced me to various aspects of SEO and then went on to manage some of the key clients for 1.5 years in all.
#2. Just after spending one and a half years at Convonix, you made a switch to Puretech Digital as Organic Search Marketing Executive. Currently, you are Group Head – SEO at Puretech. Tell us about your journey at Puretech Digital.
Though I started with Convonix, I grew my knowledge and expertise in SEO manifold after joining Puretech. The culture here gave me much more authority and freehand. The only thing that mattered was RESULTS.
This gave me the courage to handle some of the trickiest projects successfully which resulted in growing our portfolio of SEO projects and helped me in my personal growth.
Soon after I joined Puretech, I was promoted to Sr. Organic Search Marketing Executive and a year later to Team Lead. From working by myself, I now manage a team of 20+ SEO experts. The journey of my years here has been phenomenal.
#3. Devang, there are so many activities in digital marketing – SEO, SEM, Social Media Marketing, Email Marketing, etc. SEO is extremely essential for the website. How does SEO assist the other activities in digital marketing?
SEO is hygiene. Unlike other activities, if you stop SEO, you will not lose out on traffic overnight. SEO helps to grow your business organically and hence insights like top converting keywords/pages will help in paid Campaigns and vice versa.
The backbone of any content marketing campaign should be SEO, as we have seen tremendous results just by focusing on SEO led content.
#4. What is the best way to learn SEO?
I feel there is no single way to learn anything. I am quite curious when it comes to SEO. I love to ask questions and get my answers, either by researching online or discussing with my peers and team members.
Staying abreast with the latest updates and features of SERP is essential. However, applying the knowledge gained through various mediums is the only way to truly learn.
#5. Devang, what are the top 3 free ways to make high quality backlinks?
The easiest method is to get free backlinks to monitor the Lost Links and try to regain the backlink.
Another way is to keep a track on the Brand Mentions and try to contact the website to add a link to your Brand Name.
The most critical part is to monitor our Competitor’s New Backlinks and target those websites from time to time.
#6. If given a chance to rewind your career and be something else – what would you prefer to be?
In digital, if not SEO, I would love to be Content Strategist – as I feel it has more power to shape a brand presence and can-do wonders. Given a chance, I wish I could be a RAW agent!
#7. What are the top 3 WordPress SEO plugins that everyone must use?
Haven’t used WordPress lately, but Yoast, WP Rocket & Redirection are the main plugins which all websites should use.
From WP Plugins, my favourite tools are SEMRush, Screaming Frog, Website Auditor & GTMetrix.
There are some new tools like AnswerThePublic and AlsoAsked; they also are good.
#8. What do you do in your free time?
In my free time, I read about the latest updates related to Search Marketing. I also love reading about our nation’s unheard history and the heroics of our secret services.
#9. What is your advice to the people aspiring to become SEO Experts?
Stay Curious and Stay Hungry! Constantly learn new things; if you stop updating yourself, you would soon become obsolete.
#10. Expert Speaks is an initiative that bridges the gap between experts like you and digital marketing enthusiasts. Thank you for being a part of this series. Would you like to nominate 3 SEO Experts for this series?
I am grateful for this feature in Expert Speaks. I would like to nominate my mentors Hardik Shah, Shipra Tandon & Nihal Nambiar.
Conclusion
Thank you so much Devang for this wonderful interview.
Dear readers, you can connect with Devang Manseta on LinkedIn here –
linkedin.com/in/devang-manseta/
Also, if you have any further questions related to marketing, ask them in the comments section & I will ask it to the right expert and get the right answer for you.