Product Management | Design Thinking
Jainish Shah 
It gives me immense pleasure, to begin with, this new section #ExpertSpeaks on my blog. This is the first expert interview and in the coming days, many experts from the digital marketing industry will be sharing their valuable experiences. In the very first interview, I have Sourabh Rana – a devotee, a friend, a mentor, … Read more
LinkedIn is a social media platform for professionals. Both professionals and companies have presence on LinkedIn. Professionals have a LinkedIn account and companies have a LinkedIn Page. If you are a professional and if you do not have a LinkedIn profile, then create it today itself. Refer “8 ways to make your LinkedIn profile All-Star” … Read more
One of the most crucial strategies in marketing is the “Marketing Mix”. The 4 Ps of the marketing mix are used widely & no marketing campaign can succeed without actually considering the 4 Ps – Product, Price, Place, Promotion. But in this digital era, digital marketing has become normal marketing. So, are the 4 Ps … Read more
Reward Points are the virtual points offered by banks on using the various banking services. Various banks have started this rewarding program to encourage the debit/credit card holders to increase the use of cards. Just as a quiz master allocates points for every correct answer in quiz, similarly the banks allocates certain points on every … Read more
You should not be surprised to listen the following kind of phrases even if a person is alone in his room: “Okay Google, Call Mom” , “Alexa, turn on the TV” The person is not mad. He might have a Google Home or Amazon Echo or some other smart speaker at his place. Smart Speakers … Read more
Before understanding what exactly keywords are, let us first understand how you search on the internet. When you want to search for anything on the internet, what do you do?1. Simply type your query in the search box2. Get relevant websites about your query (Search Engine Results)3. Click on a website (result) and4. You are … Read more
Google My Business (GMB) is a free, internet-based and easy to use tool for businesses to manage their online presence on Google. Google My Business helps businesses to appear on Google Search and Maps. It helps people near you find your business. Just as an individual has social media profiles, businesses can have a profile … Read more
In my blog post, “What is Google Pay?“, I have explained how to transfer money from one bank account to another account using Google Pay App. But, there are many people who are not yet acquainted with Google Pay and prefer Paytm. Earlier, Paytm was know as a wallet based platform. Now it is much … Read more
Earlier, designing of graphics was dependent on a professional designer and tools like Photoshop. Now, the scenario has changed and advanced. It is very important for businesses to remain active on social media platforms and update things on the fly. Canva is one such tool which allows you to design amazing graphics for your social … Read more
With the rise in the internet and mobile phone users in India, the demand for Digital Marketing is also increasing. The increase in the demand for digital marketing results in an increase in the demand for digital marketing professionals. A lot of people are exploring digital marketing as a career option. Many aspiring digital marketers … Read more