Product Management | Design Thinking
Have you ever searched for something on Google and have been disappointed by the search results? If yes, then you will not be disappointed henceforth. If no, then your chances of getting disappointed have been drastically reduced. And, this is because of the Google BERT Update. On 25th October 2019, Google rolled out it’s new … Read more
It gives me immense pleasure, to begin with, this new section #ExpertSpeaks on my blog. This is the first expert interview and in the coming days, many experts from the digital marketing industry will be sharing their valuable experiences. In the very first interview, I have Sourabh Rana – a devotee, a friend, a mentor, … Read more
Before understanding what exactly keywords are, let us first understand how you search on the internet. When you want to search for anything on the internet, what do you do?1. Simply type your query in the search box2. Get relevant websites about your query (Search Engine Results)3. Click on a website (result) and4. You are … Read more
Google My Business (GMB) is a free, internet-based and easy to use tool for businesses to manage their online presence on Google. Google My Business helps businesses to appear on Google Search and Maps. It helps people near you find your business. Just as an individual has social media profiles, businesses can have a profile … Read more
Meta tags are HTML tags that provide metadata about the web page. Metadata means “data about data”. Metadata is some data that describes other data. On a web page, there might be a lot of data. When search engines crawl a web page, it is very important to inform them about what the web page … Read more
A Title Tag is an HTML tag used to specify the title of the web page. The title of the web page is popularly known as the Page title. The page title let the user and search engines know about what the page is all about. Let us understand the page title tags and importance … Read more
On-page SEO is a process of optimizing a website in order to rank it higher in Search Engine Results Pages. On-Page SEO can be performed by optimizing the content of the website and the HTML source code of the website. It is very important to optimize a website in order to increase it’s visibility and … Read more
SEO – Sounds like something too technical? Don’t be scared. You’re not supposed to code! By the way, an SEO professional is a job role that doesn’t require you to code. You can consider it as a role that is primarily a digital marketing role but kind-off a little technical in nature. That’s the reason … Read more